Firstly EYE looked to my Twitter account. With my advantage of having 600+ followers that can bring alot of buzz to my product but with this sadly most of my followers are either not in Capetown or live in other countries so EYE had to understand that mailing the pouches to them was nearly impossible. The cost of my product to the cost of mailing would leave me at a loss. So EYE had to express to some interested customers of the difficulty.
So forth Facebook was another marketing tool because EYE could share developments in my product, get early orders and talk directly with my customers.
EYE approached different market places but sadly they were looking for a larger product.
A promising place was the Observatory Market where it cost very little to get a stall.
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